TORONTO–(BUSINESS WIRE)–Mitsubishi Electric Sales Canada Inc. (Mitsubishi Electric) has signed a multiyear corporate marketing agreement with the National Hockey League (NHL®) to become the official heating, ventilation and air conditioning (HVAC), and hand dryer partner of the NHL in Canada. Mitsubishi Electric will leverage its NHL partnership to showcase the Mitsubishi Electric brand of commercial and residential products to NHL fans throughout the League’s calendar of events, including the NHL Centennial celebration throughout 2017.
The partnership was launched at the 2017 Scotiabank NHL Centennial Classic™ in Toronto. It will continue with the NHL® Centennial Fan Arena, the innovative traveling fan experience that serves as a main pillar of the NHL’s year-long Centennial celebration and pays tribute to a century of hockey thrills. Mitsubishi Electric is an Official Partner of the NHL Centennial Fan Arena visits to NHL Canadian markets in 2017.
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