Markham headquartered Nobis Outerwear will expand to China through joint venture with ShenZhen Ellassay Fashion Group

"Nobis and Ellassay share a passion and commitment to deliver top-tier technical fashion lifestyle collections in the outerwear category and beyond. This partnership is a testament to our shared values and expertise. We are very excited to now be working together with Ellassay to further elevate the Nobis brand within the ever-evolving international fashion marketplace," said Robin Yates, Vice President and Co-founder of Nobis.

Categorized in: Business, Expansion/Growth, Retail Posted on: June 19, 2023 Last updated on: June 19, 2023 Written by: Nathan Allen

Nobis Inc., a leading premium outerwear and accessory brand from Canada, is pleased to announce its joint venture with Shenzhen-based multi-brand fashion group ShenZhen Ellassay Fashion Co., Ltd, marking a significant milestone in Nobis’ global expansion strategy.

This strategic alliance leverages the strengths of both companies, combining Nobis’ innovative, high-quality, functional outerwear with Ellassay’s deep knowledge of the Chinese market, renowned distribution network, and distinguished brand-building capabilities. With this partnership, Nobis takes a crucial step toward solidifying its position as an international leader in luxury outerwear.

Full Article: businesswire.com