Food creates amazing content and people are driven to it, said Armin Faraji, co-founder of the Node app, which launched about a month ago.
The app aims to connect micro-influencers with restaurants in the province. Instagram users with a public account and more than 1,500 followers can sign up to redeem so-called nodes, essentially free food or drinks from restaurants in exchange for a post.
Full Article: business.financialpost.com