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Markham Headquartered Nielsen Reveals Most Accurate Canadian Consumer Behavior Data With Launch Of Homescan Trip Projection

Markham headquartered Nielsen reveals most accurate Canadian consumer behavior data with launch of Homescan trip projection

mobile using Nielsen Homescan appMARKHAM, ON, Sept. 29, 2020 /CNW/ — Today, Nielsen Connect, Canada’s leading provider of consumer insights, single handedly raised the benchmark of accuracy for Canadian consumer intelligence with the announced launch of Homescan Trip Projection. Bringing to light a dual projection methodology that is unmatched in the industry, Nielsen Connect’s Homescan Trip Projection reduces variance from panel bias for better coverage and stronger trend consistency. Since 1994, Nielsen’s consumer panel has measured consumer behavior across the physical and digital retail landscape. Building on this, through this launch, Nielsen Connect now yields the most accurate read of Canadian, Omnishopping consumer behavior.

Full Article: newswire.com