Dealer-FX, the leading Customer Experience Management provider for automotive OEMs and their retailers, today announced that it has been selected as the exclusive provider of Digital Aftersales applications for Mitsubishi Motors North America, Inc., (MMNA). By adopting DealerFX’s ONE Platform, customized and branded MICAR for Mitsubishi, MMNA’s dealerships in the U.S. will have the digital technology needed to deliver an exceptional retail experience and improve customer retention.
“MMNA is giving its dealers access to the very best technology solutions and processes so they can deliver an exceptional experience to their customers,” said Mark Chaffin, Vice President, Fixed Operations at MMNA. “MICAR integrates VIN-specific factory recommendations and vehicle data into all communication touch points.
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