RICHMOND HILL, June 30, 2017 /CNW/ – Levelwear, a premium sports athletic apparel brand, announced a multi-year partnership with the Canadian Football League’s Saskatchewan Roughriders today, commencing with the 2017 season. Levelwear holds licensing partnerships with some of the top global brands, including the NHL and NHLPA, NBA and NBPA, CFL and CFLPA, 75 US Colleges, Hockey Canada and various soccer properties around the world. This is the first corporate partnership the company has with an individual CFL franchise.
“We are excited to have Levelwear as a part of the team this season,” said Steve Mazurak, Roughrider VP, Sales and Corporate Partnerships. “They are a global licensor who also scores touchdowns in the on-trend athleisure category. We are very fortunate our fans enjoy our brand so much that many make wearing the Rider ‘S’ part of their daily lifestyle, with Levelwear pieces aligning perfectly.”
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